Privacy notice for Maple Motor Services Ltd, trading as Admiral Self Drive Hire. Last reviewed September 2026.
Privacy notice and consent
We are committed to protecting your privacy and will only use the information we collect about you lawfully. This notice explains how information about you is collected and used. Our lawful basis for collecting and storing data is contractual necessity, together with our legal obligations and, where appropriate, your consent.
This policy explains the personal information we collect, what we do with it and who it may be shared with.
Who we are
Maple Motor Services Ltd, trading as Admiral Self Drive Hire (“we”, “us” or “Admiral”), is the data controller for the purposes of UK data protection law. This means we are responsible for and control the processing of your personal information.
Information we collect
Information provided by you
We may collect your name, postal address, email address, telephone number, date of birth, driving licence details and payment information when you request a quote, use live chat, reserve a vehicle, contact us, complete a survey or enter into a vehicle hire agreement. Our website may also collect IP addresses and information through cookies.
Information provided by third parties
We may receive information about you from other sources, such as credit reference or fraud-prevention agencies, where this helps us provide our services, verify eligibility or protect our business and customers.
Information about other people
If you provide information on behalf of another person, you confirm that they have authorised you to act for them, receive relevant privacy notices and provide information needed for the service.
Sensitive information
We will not collect sensitive personal information without a lawful reason and, where required, your explicit consent. This may include relevant health information or details of driving offences and endorsements needed to assess a hire.
How we collect information
We collect information directly from you, through our website and booking services, and when you visit our premises. CCTV and access-control systems may operate at our site. Our vehicles may be fitted with driver-facing or forward-facing cameras and vehicle tracking systems for insurance, safety and security purposes.
We may monitor or record communications, including telephone calls and emails, for customer service, training, fraud prevention, security and legal compliance.
How we use your information
We use personal information to take steps before entering into a contract and to provide services once a contract is in place. This may include:
- identifying you and managing bookings or accounts;
- contacting you about a quote, booking or requested information;
- processing payments and deposits;
- notifying you of relevant changes to our services;
- resolving disputes or collecting overdue payments;
- meeting legal, insurance and regulatory obligations;
- detecting and preventing fraud and protecting customers, vehicles and staff;
- analysing and improving our website and services.
If we wish to use your information for another purpose, we will explain that purpose and obtain consent where the law requires it.
Marketing and contacting you
Where you have agreed, we may contact you by post, email, telephone or text about products, services, surveys or special offers that may interest you. You can withdraw your consent or ask us to stop direct marketing at any time by contacting us.
We may still contact you where necessary to administer a booking, provide requested information, meet a legal obligation or protect our legitimate interests.
Who information may be shared with
Where necessary and lawful, we may share personal data with:
- companies within our group;
- service providers supporting our operations, including technology, payment, fraud-prevention, debt-collection and credit-reference providers;
- insurers, insurance brokers and relevant trade associations;
- law-enforcement bodies, courts, regulators or government agencies;
- a person you have authorised us to speak to;
- a buyer or adviser if our business or assets are reorganised or transferred.
We require organisations processing information for us to handle it securely and only for the agreed purpose.
Keeping your information secure
We use appropriate technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure. Access is limited to authorised people who need the information to perform their responsibilities.
No internet transmission is completely secure. While we take reasonable steps to safeguard data, we cannot guarantee the security of information while it is being transmitted to or from us online.
Our website may link to websites operated by other organisations. Those sites have their own privacy and cookie policies, and we recommend reviewing them before providing personal information.
How long we keep information
We keep personal information only for as long as necessary to provide the requested service, meet contractual, insurance, accounting and legal requirements, resolve disputes and protect our legitimate interests. Information is securely deleted or anonymised when it is no longer required.
Your data protection rights
Depending on the circumstances, you may have the right to:
- request a copy of the personal information we hold about you;
- ask us to correct inaccurate or incomplete information;
- ask us to delete information where there is no lawful reason to retain it;
- restrict or object to certain processing;
- withdraw consent at any time where processing relies on consent;
- ask us to stop sending direct marketing.
We may ask for proof of identity before responding to a request. In most cases, no fee is charged. You can also raise a concern with the Information Commissioner’s Office using the ICO complaints service.
Cookies
Cookies are small text files placed on your computer, tablet or phone when you use a website. We may use essential cookies and, where permitted, analytics or similar technologies to understand how visitors use our website, remember preferences, improve our services and make the online experience more efficient.
You can change your browser settings to reject or remove cookies, although some website features may no longer work correctly. Further independent guidance is available from About Cookies, All About Cookies and the Information Commissioner’s Office.
Third-party services embedded in or linked from our website may set their own cookies. Those providers are responsible for explaining and managing the cookies they use.
Protecting yourself online
Independent advice about protecting your information, devices and accounts against fraud, identity theft and other online risks is available from Get Safe Online.
How to contact us
If you have questions about this policy or wish to exercise a data protection right, email [email protected], call 0800 197 8875, or write to Maple Motor Services Ltd, Unit 4, Maple Leaf Industrial Estate, Bloxwich Lane, Walsall, WS2 8TF.
Changes to this policy
We may update this privacy policy from time to time. Please check this page occasionally to ensure you are aware of the current version that applies when you use our website or services.